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MBA作业6033 Test-Marketing Management答案-专业代做MBA作业

作者:正规代写网  来源:本站  发表时间:2022-1-19  点击:127 cms

MBA作业6033 Test-Marketing Management答案-专业代做MBA作业

一、简答题(三选二,每题30分,共60分)Short answer questions (three selected two, 30 points per question, a total of 60 points)
1.公司决定拓展国外市场之前应首先考虑哪些因素?进入国外市场主要有哪些途径?
Question1:What factors should the company consider first before deciding to expand into a foreign market? What are the main ways to enter the foreign market?

2.试述营销与推销的区别和关系。
Question2:Describe the differences and relationships between marketing and marketing.

3.有效的细分市场应满足什么要求?市场细分有哪些不同层次?
Question3:What requirements should an effective market segment meet? What are the different levels of market segmentation?

二、论述题(二选一,每题40分,共40分)Discussion questions (two selected one, 40 points per question, a total of 40 points)
4、购买者决策过程一般分为几个阶段?企业研究这一决策过程有何意义?
Question4:The buyer decision process is generally divided into several stages? What is the significance of enterprise research in this decision-making process?

5、细想三个驱动者营销新现实的核心力量。它们未来可能会有怎样的改变?其他能影响营销的主要趋势和力量是什么?
Question5:Think about the core strengths of the three drivers' new marketing reality. How will they change in the future? What are the other main trends and forces that can influence marketing?


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